SEO / GEO
Domination
// Two search battlefields. Both of them.
Google and the AI engines replacing it.
of all online experiences begin with a search engine. If you aren't ranking, the majority of homeowners in your service area don't know you exist. (BrightEdge)
Two search battlefields run simultaneously — and most Jacksonville home service businesses lose on both. Traditional Google: the local map pack, featured snippets, organic results homeowners scroll. And the frontier almost nobody is competing on: Generative Engine Optimization — what surfaces when a homeowner asks ChatGPT or Google's AI Overview "best HVAC company in Jacksonville" or "emergency plumber near Ponte Vedra." These systems pull from entirely different signals than traditional SEO. Salt builds for both battlefields from day one.
- Full technical SEO implementation — site architecture, Core Web Vitals, schema markup, citation building, Google Business Profile optimization
- GEO for AI search engines — entity optimization and structured-answer content that gets you cited when homeowners stop Googling and start asking
- Revenue-tied reporting — calls booked, forms submitted, dollars attributed. Impressions are vanity. We track what pays invoices.